How to boost sales (without the hard sell)
Jan 12, 2023The 4 proven ways to use content to drive growth & increase conversions:
1/ The "Freemium" Model
Give something away for free that makes people more likely to PAY for your products in the future.
This content demonstrates your expertise and establishes yourself as a credible source of information.
• Lead magnets
• Cheatsheets
• Guides
Example:
2/ The "Direct Response" Model
Tell them:
• what to do
• why they should do it
• then sell them how/what they need to do it.
By providing clear instructions and a compelling reason to take action, you can motivate your audience to make a purchase.
Example:
3/ The "Educational" Model
Teach all the steps leading up to what you want them to purchase.
Most effective when you have a complex product or service that requires a lot of explanation and demonstration.
Example:
4/ The "Compare and Contrast" Model
Teach them the manual or hard way to do something then sell them the EASY button.
You can create a sense of urgency and demonstrate the value of your solution as compared to the MANUAL/HARD way.
Example:
